Personalized URLs or pURLs for short...
Like fine jewelry, pURLs provide a real incentive for customers to get closer. We add pURLs to gain marketing relevance and attract attention.
Easily increase response rates, 100-300%
With the effective use of personalization and pURLs direct marketers can easily double response rates. With smart development of the marketing piece and a micro site you can get dramatic results. Here's how pURLS work to to gain better results:
Above is an example of a typical pURL address. Using the recipient's first & last name and your promotional domain they're taken to a personalized microsite where you can:
- Personalize almost every aspect of the micro site—copy, graphics and images—to be ultra relevant
- Survey and collect valuable information about consumers and prospects
- Personalize offers and products in real-time
- Manage relationships effortlessly
- Send qualified leads to sales teams
- Track and measure campaign responses in real-time
- Send automated messages to your customers
Create personal websites (pURLS) and landing pages for each name on your mailing list to help gain marketing relevance and attention.